When technology takes on an ever increasing role in the creative process, what role does human instinct play in shaping the stories brands tell?⁠

In this panel, we’ll explore the growing need for brands to build richer worlds for their audiences, from the development of distinctive visual identities to the production of campaigns, content and experiences that connect with audiences in more meaningful ways. The conversation will consider how design, research, production and creative strategy each shape how a brand is seen, felt and remembered.⁠

Joining the conversation are Kesang Ball, Chief Innovation Officer and Co-Founder at Trippin and All Corners; Janneke Geerts, Business Director at PORTO ROCHA; Ed Gillett, Head of Delivery at ON ROAD; and Kevin Cheung, freelance Production Manager and resident of Netil Corner.⁠

For storytellers, brand managers, designers, creative business owners and anyone interested in how brands build connection in the digital age.