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NICCE Clothing Pop-Up Launch at Boxpark

Established midway through 2013, young clothing brand NICCE London has quickly made a name for itself as an emerging London lifestyle brand. Since formation they have focused on developing a clean honest approach to contemporary street wear apparel. They create clean, functional clothing pushing forward in new directions for-ever maintaining their ethos.

Drawing inspiration from London's ever-changing culture and music scene, Nicce’s AW14 collection shows an exciting mix of traditional ideas with contemporary cuts. Alongside their forever established originals, they work with seasonal collections with a strong directional approach, aiming to produce clean contemporary street wear to be worn by everyone.

The launch party at Boxpark on the 13th November was incredibly well received and saw lines forming all the way down to Shoreditch High Street Overground Station. All attendees couldn’t wait to get their hands on their beautifully designed collections and immerse themselves in the NICCE clothing physical store experience.

NICCE clothing have made a name for themselves within the dance and pop music scenes over the years with support from Loco Dice, Ben Pearce, Yousef, Hot Since 82, Ella Eyre, Jessie Ware, Bombay Bicycle Club and Chvrches. Keeping very much rooted in modern music culture, the NICCE team made sure to organise an incredible party above their store on the night, which included a set from internationally respected DJ Skream.

We can’t wait to pop down again and do some more shopping, and you should make sure you don’t miss out yourselves.

NICCE clothing will be at Unit 35 at Boxpark until early 2015.

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