3AND is a cutting-edge design studio that blends traditional and digital techniques to create innovative and immersive experiences. Based in both London and Tokyo, the studio thrives on the fusion of diverse cultural influences, combining Japanese and European perspectives to deliver fresh, boundary-pushing concepts.

We caught up with the 3AND team to chat about how they're breaking industry norms with their unique approach and lens into the industry.

How does your blend of traditional and digital techniques shape your creative process and ensure cohesive project outcomes?

For some of our latest work, we integrated organic microscopic imagery with digital imagery by 3D, AI and generative software to craft something entirely new. For us, the balance between analogue approach and digital elements is essential to push creative boundaries.

How does being part of a shared studio and creative community in London influence your work and collaborations? How does this tie into your work as an international agency, being based in Tokyo as well?

Being part of a creative community in London allows us to approach projects from a variety of perspectives, combining both Japanese and European viewpoints. This fusion helps us identify opportunities and insights that might not be immediately visible from a single cultural lens. In today’s interconnected world, with the internet and social media, understanding the authenticity and blending different cultural influences has become essential to creating truly impactful work.

What sets 3AND apart in the competitive design landscape, both in your design philosophy and client relationships?

What sets 3AND apart is our multidisciplinary approach, spanning from traditional graphic design to cutting-edge interactive and immersive technology, all led by specialised directors with diverse background and experiences. We believe that the fusion of diverse creators allows us to generate unexpected ideas and solutions, offering clients a broad range of possibilities tailored to their unique goals and shaped by different perspectives and cultures.