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Eat Work Art resident Casablanca and Alumni Samuel Guì Yang up for prestigious LVMH Prize

Casablanca, the groundbreaking fashion house has just been announced as a nominee for the LVMH Prize for Young Fashion Designers alongside talented Eat Work Art alumni Samuel Gui Yang. Panels of experts have selected 20 international nominees in total from an exciting mix of designers, companies and brands.

The labels made it out of a record-breaking 1,700 applicants. The winner of the LVMH Prize for Young Designers will receive $300,000 and a yearlong mentorship by a dedicated LVMH team. The semi-final takes place this month where a 68-strong Panel of Experts will choose 8 fashion brands to go forward to the final which will be held at the Fondation Louis Vuitton in June.

Founded in 2018, French-Moroccan menswear brand Casablanca is gaining worldwide praise, with HIGHSNOBIETY citing Founder Charaf Tajer (also the co-founder of Pigalle and collaborator of Virgil Abloh) as one to watch: Since founding Casablanca at the end of last year, Tajer has got the fashion flock, and celebrity attendees including Skepta, excited with his highly wearable clothing that takes inspiration from his Moroccan roots.

The designer dedicated his first runway collection to the meeting place of his parents, who fell in love at an atelier in the fashion district of Casablanca. More than the sentimental backstory, the collection, and brand at large, paid homage to the Moroccan city as a whole.

Former Eat Work Art resident Grace Wales Bonner bagged the prize in 2016 which has since taken her to new heights. Just 25 years-old at the time of her win, the amazing designer has just collaborated with Maria Grazia Chiuri and Dior for their 2020 Cruise show.

Eat Work Art is a proud home for innovative fashion-houses and has provided flexible offices, studios and showrooms for London’s dynamic designers. For available studio space please visit here.

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