Eat Work Art SPOTLIGHT: Vision Factory

Samuel Tozer is a multi-disciplinary art director and show designer who works under the Vision Factory brand at Alma Yard.

Vision Factory have masterminded the live production for the likes of Muse, Skepta, Slow Thai, Sam Fender, Swedish House Mafia and Anne Marie (to name a few!).

We caught up with Sam to find out more about Vision Factory, some of his favourite projects to date, and his recent move to Alma Yard…

First of all, can you tell us about your role and how you came to start Vision Factory?

I’m the Creative Director of Vision Factory. We started building the company in early 2015 but things didn't start gaining real momentum until 2019.

We are a creative design agency that create live show productions and experiences for musicians, brands and events; our core idea is centred around ‘transcending aesthetics’ with our work.

Since starting Vision Factory, we've worked with the likes of Prada, Muse, Sam Fender, Swedish House Mafia, Wilkinson, Chase & Status, Little Mix, Wolf Alice, Anne-Marie and more.

(Img: Print Works, London)

What led you into the world of show design and art direction?

I studied Theatrical Lighting Design at the Royal School of Speech and Drama. This background helped me to progress to where I am as Creative Director today. I have always had a passion for music, so when the opportunity arose to merge both disciplines I jumped at the chance!

What have been some of your favourite/most ambitious projects to date?

Each project comes with its own individuality and quirks. But if I had to choose... becoming the show Director for Sam Fender or Swedish House Mafia - both projects extremely different from one another, but both very rewarding creatively.

(Img: Swedish House Mafia)

Why did you decide to join the Alma Yard community?

We found Alma Yard over Instagram. It was just the right place, vibe, space and attitude.

Interested in becoming an Alma Yard resident? Click here to view available spaces.