Fresh from the runway and into their Netil studio, Unique Style Platform reflect on the spirit of London Fashion Week and the consumer shifts reshaping the industry.

London Fashion Week has always been a space for both spectacle and reflection, but this season felt marked by a refreshing change in energy. For Jane Kellock, Founder and Creative Director of Unique Style Platform, the week offered a moment to consider how creativity and consumer behaviour are reshaping the future of fashion. From their East London studio at Netil House, USP continue to observe the shifts that influence the industry and wider culture.

Jane’s career began in womenswear, establishing her as an authority on colour and trends, collaborating with global designers and retailers to interpret cultural shifts into meaningful strategies. Through Unique Style Platform, her team delivers forward-thinking seasonal analysis while inspiring broader conversations about style, identity and culture.

This year’s London Fashion Week was defined by moments that broke from tradition. The Oxfam and Vinted Style For Change catwalk brought a sense of joy and inclusivity, while Ebay’s presence on the schedule underlined the growing role of resale in the industry. “There was a genuine sense of fun at those shows,” Jane reflects. “it was very different from the usual, more serious front rows.”

These shifts are also tied to wider consumer attitudes. As Forbes reported, “From thrift stores to luxury resale platforms, consumers across all income levels are embracing pre-owned goods.” Jane sees this as a sign of Fashion Week’s evolution. “Luxury is no longer the only story,” she explains. “Resale and second-hand are shaping the mainstream, and we’re starting to see Fashion Week respond to that. The inclusion of brands like H&M, with its star-studded show this year, shows how accessible fashion and cultural influence are beginning to overlap.”

For Jane, who has co-written The Women’s Room blog and co-hosted the Out of Fashion podcast, the future of London Fashion Week is about balance. It remains a celebration of creativity, but it is also becoming a mirror of consumer values. “Fashion Week is still aspirational,” she says, “but increasingly it reflects the cultural landscape as much as it drives it.”

At Netil House, Unique Style Platform continues to shape these conversations with an eye on both the immediate and the long term. Jane’s studio acts as a vantage point, rooted in East London’s creative community yet connected to a global network of designers and retailers. From Netil House, USP are tracking the evolution of fashion, actively reframing it, and reminding us that style has the power to reflect who we are and where we are heading.