The Acey Crash The Internet

The power of PR is never clearer than when a young brand lands its first piece of major media coverage. The Acey team got a cheeky lesson in this rule over the weekend, when The Telegraph posted a piece about Holly Allenby (Founder of The Acey) and her online destination that combines ethics & aesthetics. The piece centred around provenance of our clothes and the growing Fashion Revolution Day movement.

For those not in the know, The Acey is a virtual place for real women to discover and purchase contemporary clothing, consciously created. They exclusively work with brands that embody two simple qualities integrity and innovation. "You shouldn't have to sacrifice your style because you want to wear something ethical" Holly stated to The Telegraph while answering questions about her emerging company.

The future is looking exceptionally bright for The Acey, and we can get wait to see more and more coverage coming their way, so we can keep breaking the internet together...